When Gary Ross founded Highwave in 1983 it was his lifelong love of nature and the ocean, which inspired both the name and direction of his company. Born into a family of inventors and raised near the sunny beaches of Southern California, Gary grew up fascinated by the dynamic movement of the ocean’s waves, and the perfection of its systems. Nearly 35 years and more than 40 patents later, the veteran surfer, and devoted conservationist, husband and father, still draws from that perfection for his original, award winning designs. Today, Gary, his wife, Diana, and their two kids, Griffin, and Shannon, all work together to design and deliver products that keep the spirit of innovation alive.

Ascribing to the idea that it can be “complex to get simple”, Highwave has built a thriving business (and a cult following) by creating products that make life easier, while reducing its impact on the planet. As a family owned and operated company, we believe in clean oceans, responsible manufacturing, and in leaving the world better than we found it. To that end, we work, play, and explore together regularly, to bring you the newest and best gear for wherever your adventures lead.